L'Artisan Givré had to rethink their visual identity and their packaging line to correctly communicate their brand meanings to the Spanish market.
To highlight its traditional elaboration, emphasize the origin of the brand, and transmit the sensitivity of the craftsman when working, we found inspiration in the romantic French aesthetics of the end of the 19th century.
L'Artisan Givré is passionate about his work, and his relationship with flavors becomes a true love story. A romantic micro-story was created for each flavor, which also gives hints about the product and transmits the savoir-faire of the brand.
Copywriting by Laura Machado
Illustrations by Inorama.
Photography by Is Fernandez.
Designed at The Mood Project.