La Lechera redesigned Natillas to match their new positioning: As good as your grandma’s. We used key visuals such as the crochet doily or the glass bowl to refresh our grandma's memories. The typography selected for the product descriptor, Tartine Script, reflects the vintage positioning and the creaminess of the product as well.
WHAT I DID
Packaging
DESIGNED IN 2014 AT
Savia Design
TEAM
Ferran Dachs – Creative direction
