L'Artisan Givré concept lays around the romanticism of the Paris of the 1900s, and the love story between the artisan and the ice cream ingredients. From here on, we named each flavor with cliche French words. The vintage botanical illustration style fits perfectly with the brand narrative and enhances the quality of the ingredients.
WHAT I DID
Creative concept
Brand design
Art direction
Packaging
DESIGNED IN 2016 AT
The Mood Project
TEAM
Copywriting – Laura Machado
Inorama – Illustration
Is Fernandez – Packaging photoshoot
